Thanks to artists like Snoop Dogg, Mystikal, Silkk The Shocker and P himself, the label was able to sell over 80 million records worldwide.
And to think, this all started from a $10,000 insurance settlement check from P’s grandfather.īut while the outside ventures brought in beaucoup bucks and helped elevate the brand, P’s bread and butter was always the music.
No Limit dabbled in professional wrestling (for the WCW), started a sports management agency (15 years before Jay-Z), and P even attempted to play in the NBA. But music wasn’t enough for the budding entrepreneur, as he expanded his empire to hawk movies, sneakers, clothes and toys. It seemed as if everything he touched turned to gold. From 1997 through 2000, the label dropped 51 albums, making Master P hip-hop’s ultimate hustler. Some of you might be too young to remember No Limit’s heydey, but in the late '90s, Master P and his legion of soldiers ruled rap with an iron fist.
It’s hard to believe that No Limit Records’ stronghold on the rap game was 15 long years ago.
